Macat International Limited
Blue Ocean Strategy. How to Create Uncontested Market Space, Paperback/Stephanie Lowe
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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy , which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.
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