Challenger Customer, Paperback/Matthew Dixon

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Trade paperback. The long-awaited sequel to the bestselling sales classic }The Challenger Sale{. Offers a roadmap for identifyingand allying yourself with 'mobilizers' - customers who are sceptical, difficult and less loyal to suppliers - and make the sale that will pay again and again.

Brand

Penguin Books Ltd

subcategory

Carte straina/Economics, finance, business & management/Business & management