Kogan Page Ltd
Consumer Behaviour. Understanding Consumers in a Digital Landscape, Paperback/Jean-Eric Pelet
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Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook. Publisher: Kogan Page Ltd Author(s): Jean-Eric Pelet Number of pages: 344 Publication date: 2025 Dimensions: 239 x 171 x 22 Cover type: Paperback / softback
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- Kogan Page Ltd
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- Carte straina/Economics, finance, business & management
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