Kogan Page
Fashion Brands, Paperback/Mark Tungate
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Cel mai mic preț 180z: 194,99 RONCel mai mare preț 180z: 194,99 RON
29 apr.14 mai
3rd edition. A comprehensive analysis of every aspect of fashion from a marketing perspective, exploring how retailers, designers etc have built into successful brands. Packed with interviews with fashion brand gurus and industry insiders, this edition also looks at the impact of blogging, and the rise of celebrity-endorsed products and ranges. *Also appeared in May Buyer's Notes*
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