Market Research and Analysis. Methods, Design and Data, Hardback/MARCUS GONCALVES

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A comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. This book guides readers on conducting market research, developing and testing hypotheses, and solving business challenges. Publisher: De Gruyter Author(s): MARCUS GONCALVES Illustration(s): 60 Illustrations, black and white Number of pages: 250 Publication date: 2024 Dimensions: 186 x 237 x 25 Cover type: Hardback