Marketing Communications Management. Analysis, Planning, Implementation, 2 Revised edition, Paperback/Paul Copley

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'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Publisher: SAGE Publications Ltd Author(s): Paul Copley Number of pages: 480 Publication date: 2014 Dimensions: 265 x 197 x 22 Cover type: Paperback / softback