Own the Arena

From the former President and CEO of the United States Tennis Association--the first black woman and youngest person ever to hold the position--comes a behind-the-scenes look at the leadership skills involved in hosting the U.S. Open, the largest and most lucrative sports event in the world--lessons that can be applied across business and to any life challenge. One of professional tennis's Grand Slam Tournaments, the U.S. Open has been described as a fourteen-day Superbowl. This single tennis championship, held annually in New York City, attracts top professionals from around the globe, generates more money than any other sporting event--or any other sport over an entire season--and attracts more than 700,000 attendees and millions of television viewers. In Own the Arena, Katrina Adams offers a privileged, singular inside look at this sensational global event, while elaborating on what makes tennis the only sport of a lifetime. She opens with the women's 2018 championship match between Naomi Osaka and Seren

EAN

9780062936820