Macat International Limited
Marketing Myopia, Paperback/Elizabeth Mamali
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Cel mai mic preț 180z: 45,99 RONCel mai mare preț 180z: 45,99 RON
09 mai14 mai
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.
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